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Generate a national and geo-localised brand presence to effectively reach the primary audiences.
Alhamrani Universal is the oldest and biggest Saudi fintech solution provider and had asked us for a re-brand to reflect their modernity and ever-evolving ability to stay contemporary...
Our objective was to appeal to both knowledgeable motorists, those who are aware of the varied grades.
The original media plan was made to accommodate 15 days, however due to the short period we had the strategy had to be changed.
Mercer is an established and trustworthy firm in the consultancy space, there is still a general perception of consultancy businesses being boring...