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Generate a national and geo-localised brand presence to effectively reach the primary audiences.
Our objective was to appeal to both knowledgeable motorists, those who are aware of the varied grades.
The original media plan was made to accommodate 15 days, however due to the short period we had the strategy had to be changed.
Mercer is an established and trustworthy firm in the consultancy space, there is still a general perception of consultancy businesses being boring...